Become a leading marketing and distribution company in Indonesia and synergize with bussiness partners in distributing reputable and quality hardware products in accordance with market needs.


1. Apply Marketing Innovation
2. Utilize Technology as Operational Backbone
3. Improve the Skill of Our Human Resources
4. Develop High Quality Products on Demand
5. Distribute Products Evenly Throughout Indonesia

Core Value

Five basic underlying personal and serving attitudes of all employees of PT. Altama Surya Anugerah to accomplish the company's Vision and Mission, abbreviated with CaRaSIP, are:
1. Professional
2. Sense of Belonging
3. Togetherness
4. Integration
5. Continuous Improvement