



The foundation that shapes Altama Surya Anugerah in creating and growing.
#AltamaGueBanget
To become a leading marketing company in Indonesia that synergizes with business partners to distribute high-quality products aligned with market needs.
To develop high-quality products that meet market demand.
To implement innovative marketing strategies.
To build and nurture highly qualified human resources.
To leverage technology as a key enabler of operational excellence.
To ensure wide and efficient distribution for customer convenience.
Delivering the best effort in every task to achieve organizational goals.
Acting with integrity, honesty, and accountability.
Consistently fostering fairness and care in every interaction.
Strengthening coordination and effective communication.
Demonstrating the ability to learn and maintaining consistency in ongoing improvement.

PT. Altama Surya Arsa was established, focusing on the sales of tools and lubricants.
PT. Altama Surya Arsa launched the TEKIRO brand, specializing in hand tools.
PT. Altama Surya Arsa expanded its business segments by entering the Modern Market and Automotive Market.
PT. Altama Surya Arsa introduced the RYU brand, operating in the power tools sector.
PT. Altama Surya Arsa officially changed its name to PT. Altama Surya Anugerah.
PT. Altama Surya Anugerah launched the REXCO brand, focusing on lubricants.
PT. Altama Surya Anugerah established its first warehouse in Muara Baru, Penjaringan, North Jakarta.
PT. Altama Surya Anugerah moved into its headquarters, Altama Building, located in Bandengan, North Jakarta.
PT. Altama Surya Anugerah built its second warehouse in the Moden Cikande Industrial Area, Serang Regency, Banten.